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FEATURED Articles

Speed to Sale and Selling Buyers – Recon Article

July AutoSuccess Speed to Sale and Selling Buyers By Dennis McGinn When I write here about bringing speed-to-sale benefits to your dealership, I’m speaking of considerable advancement in why customers choose to buy their used cars from you. As I have said here before, a

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Customers Can’t See Value You Hide

AutoSuccess – August 27, 2021​ Customers Can’t See Value You Hide By Dennis McGinn I heard this said Friday, “You can’t see value in something you know nothing about.” It makes sense. Think in terms of the used cars you sell. Customers shopping at your

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The Best of Times

AutoSuccess – June 4, 2021 THE BEST OF TIMES​ By Dennis McGinn Hasn’t this been a remarkable run in retail automotive? Profits are huge. Demand is something else, and customers have been more flexible than ever. So, what’s the worry? This best of times won’t

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Tech Efficiency, Not Headcount

Fixed Ops Magazine – March 1, 2021​ Tech Efficiency, Not Headcount By Anthony Greenhalgh “You need more techs!” If I had a dollar for every time I heard that when I ran the body shop and reconditioning for my former dealer, I’d be retired. Yes,

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Is Your Performance Edge Stalling in Your Periphery?

As appearing in AutoSuccess magazine, February 2021 Is Your Performance Edge Stalling in Your Periphery? By Dennis McGinn How well do your eyes see outside the center of your gaze? Eye doctors perform a vision test to determine how well one recognizes their front-forward world

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