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Featured Articles

The Modern Sales Team as a Driver of Inventory Turn

The Modern Sales Team as a Driver of Inventory Turn

Auto Dealer Today Magazine – December 14, 2020​ The Modern Sales Team as a Driver of Inventory Turn By Nicole Renninger PALO ALTO, CA Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the
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Filling the Gap in Dealer - Vendor Coordination

Filling the Gap in Dealer – Vendor Coordination

AutoSuccess article for December 2020 Filling the Gap in Dealer - Vendor Coordination By Dennis McGinn We’ve been asking dealers for several years now how they manage the workflow assigned to their various vendors. Their responses pointed to opportunity. What
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Start Accountable, Transparent Relationships with Your Vendors

Start Accountable, Transparent Relationships with Your Vendors

AutoSuccess – November 30, 2020 Start Accountable, Transparent Relationships with Your Vendors By Dennis McGinn Most dealers want a “trust-but-verify” relationship with the vendors who support their vehicle reconditioning. You can achieve this level of comfort and confidence by creating
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What Speed to Sale Means to the Customer Experience

What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators,
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Know it, Find it, Sell it - Dennis McGinn

Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,”
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How Performance Ford Drives 150% Efficiency From Internal Service Technicians

How Performance Ford Drives 150% Efficiency From Internal Service Technicians

HOW PERFORMANCE FORD DRIVES 150% EFFICIENCY FROM INTERNAL SERVICE TECHNICIANS By working with Rapid Recon, Performance Ford improves its efficiencies, communications, vendor relations, and billable hours. By Jim Leman AutoSuccess Dealer Service, June 2020 Performance Ford said today its internal
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Selling Smartly Post Covid-19

Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts
Read More »
How Car Dealer Paperwork Can Gum Up Reconditioning Process

How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA,
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With this Sales Advantage, Everyone’s a Top Performer

With this Sales Advantage, Everyone’s a Top Performer

AutoSuccess – April 1, 2020 With this Sales Advantage, Everyone’s a Top Performer By Dennis McGinn No one yet knows the lasting impact of recent events on dealership operations. What we do know is that people will still need reliable
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Stop the Vending Machines from Eating Your Lunch

AutoSuccess – January 5, 2021​ Stop the Vending Machines from Eating Your Lunch By Dennis McGinn The hammers are in full swing, hoping to wreck your used car business. The hammers, in this case, are vending-machine-like disruptors who’ve redefined the used car retail model. According

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The Modern Sales Team as a Driver of Inventory Turn

Auto Dealer Today Magazine – December 14, 2020​ The Modern Sales Team as a Driver of Inventory Turn By Nicole Renninger PALO ALTO, CA Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the board. Unfortunately, few sales managers

Read More »

Filling the Gap in Dealer – Vendor Coordination

AutoSuccess article for December 2020 Filling the Gap in Dealer – Vendor Coordination By Dennis McGinn We’ve been asking dealers for several years now how they manage the workflow assigned to their various vendors. Their responses pointed to opportunity. What opportunity? Dealers themselves have always

Read More »

Start Accountable, Transparent Relationships with Your Vendors

AutoSuccess – November 30, 2020 Start Accountable, Transparent Relationships with Your Vendors By Dennis McGinn Most dealers want a “trust-but-verify” relationship with the vendors who support their vehicle reconditioning. You can achieve this level of comfort and confidence by creating two-way transparency between your reconditioning

Read More »

What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators, dealership principals and general managers.

Read More »

Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,” he said. “You’re it.” Lovely.

Read More »

Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts might seem a bit drastic,

Read More »

How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA, June 15, 2020 A best

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COVID-19 Press Release

Rapid Recon Expands Online Training Capabilities, Suspends Onsite Customer Training Due to Coronavirus. Rapid Recon, the nation’s most extensive vehicle reconditioning technology company, announced today the temporary suspension of onsite training and the expansion of its online training program. Both decisions help address health concerns for dealership customer personnel and Rapid Recon employees, due to COVID-19 pandemic travel concerns.

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