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Featured Articles

Know it, Find it, Sell it - Dennis McGinn

Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,”
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How Performance Ford Drives 150% Efficiency From Internal Service Technicians

How Performance Ford Drives 150% Efficiency From Internal Service Technicians

HOW PERFORMANCE FORD DRIVES 150% EFFICIENCY FROM INTERNAL SERVICE TECHNICIANS By working with Rapid Recon, Performance Ford improves its efficiencies, communications, vendor relations, and billable hours. By Jim Leman AutoSuccess Dealer Service, June 2020 Performance Ford said today its internal
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Selling Smartly Post Covid-19

Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts
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How Car Dealer Paperwork Can Gum Up Reconditioning Process

How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA,
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With this Sales Advantage, Everyone’s a Top Performer

With this Sales Advantage, Everyone’s a Top Performer

AutoSuccess – April 1, 2020 With this Sales Advantage, Everyone’s a Top Performer By Dennis McGinn No one yet knows the lasting impact of recent events on dealership operations. What we do know is that people will still need reliable
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Recon T2L Is Driving Leads and Improving Close Rates

Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to
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More Ways to Drive Cost Out of Recon

More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars
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Two-Ingredient Recipe for Used Car Success

Two-Ingredient Recipe for Used Car Success

Used car profitability expert Jasen Rice helps dealers distill an ocean of inventory stocking and pricing data down to the basics needed to increase turn and margin. Recon evangelist Dennis McGinn preaches faster time-to-line disciplines, so cars hit the sales
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Problems and Solutions - Nix the fixed ops frustrations that kill recon responsiveness

Problems and Solutions – Nix the fixed ops frustrations that kill recon responsiveness

Writing this article are two former franchised dealership veterans. We’ve managed Fixed Operations, Reconditioning and Used Cars, and had controller oversight over single and group dealerships. We believe we’re qualified to address a few of the many common and unfortunate
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Sober Scalability and Truthful Transparency – Rapid Recon

AutoSuccess Magazine – May, 2022 Sober Scalability and Truthful Transparency By Dennis McGinn If you are shopping for vehicle reconditioning software, it should be easy for you to understand the product’s core benefits, features, and advantages. No one should have to acquire more power or

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Shop Efficiency Jones Recon Article – Rapid Recon

Fixed Ops Magazine – March 1, 2022​  How to Find an $80,000 Labor DeficiencyBy Dustin Jones My specialty is helping dealers squeeze every ounce of performance from their reconditioning. I do this to help them get more cars sale-ready faster to save money and meet

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Measure Twice, Cut Once Recon Article – Rapid Recon

February Autosuccess Measure Twice, Cut Once By Dennis McGinn A homebuilder friend shared his success model: measure twice, cut once. A car dealer’s equivalent might be the irrefutable yardstick we like to refer to as transparency, accountability, and profitability, which make up the measure twice,

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The Power of Transparency Separates The Winners – Rapid Recon

AutoSuccess Magazine – February 2, 2022​ THE POWER OF TRANSPARENCY SEPARATES THE WINNERS By Dennis McGinn A recent report from Deloitte comments, Trust is the new measure of success.    What builds trust is transparency. With relationships, transparency means earned reliability. You go where you

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Recon Edge Recon Article – Rapid Recon

PALO ALTO, CA – JANUARY 05, 2022 RECON EDGE, A UNIQUE SERVICE TO PUSH RECON PERFORMANCE BEYOND LIMITS PALO ALTO, CA – JANUARY 05, 2022​ – A personal fitness trainer is the solution for the gym. RECON EDGE from Rapid Recon is the answer for

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