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Featured Articles

Support Your Support Teams Recon Article - Rapid Recon

Support Your Support Teams Recon Article – Rapid Recon

Special to: Bobit Media Support Your Support Teams by Anthony Greenhalgh From the age of 16, I have been a guy who grew up in auto dealerships. I’ve held 11 positions over 29 years – 24 working for the same
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A Perfectly Urgent Risk to Your Dealership Recon Article - Rapid Recon

A Perfectly Urgent Risk to Your Dealership Recon Article – Rapid Recon

AutoSuccess – Rapid Recon A Perfectly Urgent Risk to Your Dealership By Dennis McGinn I am a passionate but calm individual, but what's going on now in the car business has me agitated and concerned. Please digest the following risk
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Getting More Out of Used-Car Reconditioning - Rapid Recon

Getting More Out of Used-Car Reconditioning – Rapid Recon

WardsAuto – October 21, 2021 Getting More Out of Used Car Reconditioning By Dustin Jones If you manage a reconditioning operation, how you structure the flow of cars through that workflow makes a significant difference in recon's contribution to sales.
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3 Auto Retail Insights My News Show Guests Shared For Your Ears - Recon Article

3 Auto Retail Insights My News Show Guests Shared For Your Ears – Recon Article

AutoSuccess – October 20, 2021 3 Auto Retail Insights My News Show Guests Shared for Your Ears By Dennis McGinn This month, I am reporting three insights from retail auto business leaders, which they shared with me for your ears
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Transparency and Value-Building Start with Displaying Added Investments - Recon Article

Transparency and Value-Building Start with Displaying Added Investments – Recon Article

AutoSuccess – September 16, 2021 Transparency and Value-Building Start with Displaying Added Investments By Dennis McGinn This month, I’d like to share here about a new competitive advantage that takes vehicle merchandising and value-building to a new level of customer
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Speed to Sale and Selling Buyers - Recon Article

Speed to Sale and Selling Buyers – Recon Article

July AutoSuccess Speed to Sale and Selling Buyers By Dennis McGinn When I write here about bringing speed-to-sale benefits to your dealership, I’m speaking of considerable advancement in why customers choose to buy their used cars from you. As I
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Customers Can’t See Value You Hide

Customers Can’t See Value You Hide

AutoSuccess – August 27, 2021​ Customers Can’t See Value You Hide By Dennis McGinn I heard this said Friday, “You can’t see value in something you know nothing about.” It makes sense. Think in terms of the used cars you
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The Best of Times

The Best of Times

AutoSuccess – June 4, 2021 THE BEST OF TIMES​ By Dennis McGinn Hasn’t this been a remarkable run in retail automotive? Profits are huge. Demand is something else, and customers have been more flexible than ever. So, what’s the worry?
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When Converting Silos to Seamless Workflow, Software's Not Just Software

When Converting Silos to Seamless Workflow, Software’s Not Just Software

May AutoSuccess – Rapid Recon When Converting Silos to Seamless Workflow, Software’s Not Just Software By Dennis McGinn Last month’s column asked dealership execs to consider that software is not just software when evaluating purchase options. For example, when evaluating
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What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators, dealership principals and general managers.

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Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,” he said. “You’re it.” Lovely.

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Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts might seem a bit drastic,

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How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA, June 15, 2020 A best

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COVID-19 Press Release

Rapid Recon Expands Online Training Capabilities, Suspends Onsite Customer Training Due to Coronavirus. Rapid Recon, the nation’s most extensive vehicle reconditioning technology company, announced today the temporary suspension of onsite training and the expansion of its online training program. Both decisions help address health concerns for dealership customer personnel and Rapid Recon employees, due to COVID-19 pandemic travel concerns.

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With this Sales Advantage, Everyone’s a Top Performer

AutoSuccess – April 1, 2020 With this Sales Advantage, Everyone’s a Top Performer By Dennis McGinn No one yet knows the lasting impact of recent events on dealership operations. What we do know is that people will still need reliable transportation. One casualty we already

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Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to NADA, dealers spent $4.47 billion

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More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars through recon in hours, not days. The common thread shared by these disciplines is measurability. As management guru Peter Drucker famously once said, “What gets measured gets managed.”

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Two-Ingredient Recipe for Used Car Success

Used car profitability expert Jasen Rice helps dealers distill an ocean of inventory stocking and pricing data down to the basics needed to increase turn and margin. Recon evangelist Dennis McGinn preaches faster time-to-line disciplines, so cars hit the sales line fresher so they can sell more quickly for better margin.

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