Featured Articles

Start Accountable, Transparent Relationships with Your Vendors

Start Accountable, Transparent Relationships with Your Vendors

AutoSuccess – November 30, 2020 Start Accountable, Transparent Relationships with Your Vendors By Dennis McGinn Most dealers want a “trust-but-verify” relationship with the vendors who support their vehicle reconditioning. You can achieve this level of comfort and confidence by creating
What Speed to Sale Means to the Customer Experience

What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators,
Know it, Find it, Sell it - Dennis McGinn

Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,”
How Performance Ford Drives 150% Efficiency From Internal Service Technicians

How Performance Ford Drives 150% Efficiency From Internal Service Technicians

HOW PERFORMANCE FORD DRIVES 150% EFFICIENCY FROM INTERNAL SERVICE TECHNICIANS By working with Rapid Recon, Performance Ford improves its efficiencies, communications, vendor relations, and billable hours. By Jim Leman AutoSuccess Dealer Service, June 2020 Performance Ford said today its internal
Selling Smartly Post Covid-19

Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts
How Car Dealer Paperwork Can Gum Up Reconditioning Process

How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA,
With this Sales Advantage, Everyone’s a Top Performer

With this Sales Advantage, Everyone’s a Top Performer

AutoSuccess – April 1, 2020 With this Sales Advantage, Everyone’s a Top Performer By Dennis McGinn No one yet knows the lasting impact of recent events on dealership operations. What we do know is that people will still need reliable
Recon T2L Is Driving Leads and Improving Close Rates

Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to
More Ways to Drive Cost Out of Recon

More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars

Recon Work Requires Team Effort

By Steve Finlay Dealers can end the tug-of-war between car dealership departments when it comes to getting trade-ins ready for resale. It’s the rare trade-in vehicle that doesn’t need reconditioning before they are sale-ready. But doing that work can get bogged down if dealership departments – mainly

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5 Tips For Technician Communication

5 Tips For Technician Communication By Dan Anton Service technicians are powerful people. They are the lions of their domain. Intruders beware. The exceptionally skilled and experienced are increasingly rare gems. Service directors and service advisors hoping to curry their favor often shudder in hesitation. This

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Accountability for Predictability & Accuracy

Accountability for Predictability & Accuracy By Dennis McGinn, AutoSuccess Can you define the meaning of the noun accountability as you might use it in your work environment? We all think we know what it means, and each of us reacts differently when hearing it spoken to

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How EVs Affect Used Car Reconditioning

How EVs Affect Used Car Reconditioning By Dennis McGinn, AutoSuccess According to Experian, the electric vehicle market share continues to rise sharply, from 3.1% in 2021 to 5.6% in 2022. Dealerships sold five times as many electric vehicles last year as in 2020, said the

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A Big Miss with Big Risk

In conversation with Dan Anton, the on-site lead for our Recon Edge customer performance service, he coined the term, Demand-Focused Recon to describe a discipline used by serious practitioners of strategic time-to-line (T2L) reconditioning.

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