Featured Articles

Is Your Performance Edge Stalling in Your Periphery?

Is Your Performance Edge Stalling in Your Periphery?

As appearing in AutoSuccess magazine, February 2021 Is Your Performance Edge Stalling in Your Periphery? By Dennis McGinn How well do your eyes see outside the center of your gaze? Eye doctors perform a vision test to determine how well Read More »
Whatever Your Used Car Volume, Claim the Advantage

Whatever Your Used Car Volume, Claim the Advantage

As appearing in CBT News – January 2021 Whatever Your Used Car Volume, Claim the Advantage By Sean Carlson If you have $100 in bills in your wallet, does your money have more buying power than the $100 in your Read More »
Stop the Vending Machines from Eating Your Lunch

Stop the Vending Machines from Eating Your Lunch

AutoSuccess – January 5, 2021​ Stop the Vending Machines from Eating Your Lunch By Dennis McGinn The hammers are in full swing, hoping to wreck your used car business. The hammers, in this case, are vending-machine-like disruptors who’ve redefined the Read More »
The Modern Sales Team as a Driver of Inventory Turn

The Modern Sales Team as a Driver of Inventory Turn

Auto Dealer Today Magazine – December 14, 2020​ The Modern Sales Team as a Driver of Inventory Turn By Nicole Renninger PALO ALTO, CA Sales departments that interact closely with their dealership’s reconditioning function put more “sold” units on the Read More »
Filling the Gap in Dealer - Vendor Coordination

Filling the Gap in Dealer – Vendor Coordination

AutoSuccess article for December 2020 Filling the Gap in Dealer - Vendor Coordination By Dennis McGinn We’ve been asking dealers for several years now how they manage the workflow assigned to their various vendors. Their responses pointed to opportunity. What Read More »
Start Accountable, Transparent Relationships with Your Vendors

Start Accountable, Transparent Relationships with Your Vendors

AutoSuccess – November 30, 2020 Start Accountable, Transparent Relationships with Your Vendors By Dennis McGinn Most dealers want a “trust-but-verify” relationship with the vendors who support their vehicle reconditioning. You can achieve this level of comfort and confidence by creating Read More »
What Speed to Sale Means to the Customer Experience

What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators, Read More »
Know it, Find it, Sell it - Dennis McGinn

Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,” Read More »
How Performance Ford Drives 150% Efficiency From Internal Service Technicians

How Performance Ford Drives 150% Efficiency From Internal Service Technicians

HOW PERFORMANCE FORD DRIVES 150% EFFICIENCY FROM INTERNAL SERVICE TECHNICIANS By working with Rapid Recon, Performance Ford improves its efficiencies, communications, vendor relations, and billable hours. By Jim Leman AutoSuccess Dealer Service, June 2020 Performance Ford said today its internal Read More »

Let’s Bring Back the Wish Book

Let’s Bring Back the Wish Book By Josh DeYoung AutoSuccess, February 1, 2025 Design. Beauty. Desire. Car makers spend billions of dollars yearly on vehicle design and new model advertising. Beauty product sales worldwide will reach $108.41 billion this year. In both cases, the goal

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Rapid Recon Connects with Industry Leaders at NADA New Orleans

Rapid Recon Connects with Industry Leaders at NADA New Orleans By Anthony Greenhalgh Jan. 24th, 2025 The NADA Show in New Orleans provided an incredible platform for Rapid Recon to connect with industry professionals and showcase how collaboration drives dealership efficiency and success. Engaging with

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No More Scan-and-Pray Trade-in Losses

No More Scan-and-Pray Trade-in Losses By Dennis McGinn AutoSuccess, February, 2025 Following their visits to NADA last month, we have a more thankful nation of car dealers. For many reasons, optimism is strong for a healthy 2025. S&P Global Mobility projects 16.2 million new-vehicle sales

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Five Opportunities to Improve Sales Efficiency and Cash Flow Now

Five Opportunities to Improve Sales Efficiency and Cash Flow Now By Dennis McGinn AutoSuccess, January 2025 When I write about efficiency, I don’t mean cost-cutting or belt-tightening. I mean growing sales margins, making more confident trade appraisals, and working the used car operation to increase

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From Trust To Transactions

From Trust to Transactions: How Transparency Makes Your Vehicle Shine By Dennis McGinn AutoSuccess, December 2024   The used car market is more competitive than ever, and dealerships must stand out. Buyers now compare vehicles across platforms, scrutinizing every detail. Transparency has become essential to

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Creating Predictable Profit in a Volatile Automotive Market

Creating Predictable Profit in a Volatile Automotive Market By Dennis McGinn, Founder & CEO of Rapid Recon AutoSuccess, October 2024 In 2024, dealerships face a challenging landscape, with revenue and new car sales on the decline. As profit margins tighten, managing profitability has become more crucial

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The First and Most Crucial Step to Profitable Used Cars

The First and Most Crucial Step to Profitable Used Cars By Dennis McGinn, Founder and CEO of Rapid Recon AutoSuccess, September 2024 In today’s evolving automotive industry, efficient reconditioning is more essential than ever for maximizing profitability. Rising interest rates and shifting inventory dynamics make it

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