Featured Articles

Recon T2L Is Driving Leads and Improving Close Rates

Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to Read More »
More Ways to Drive Cost Out of Recon

More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars Read More »
Two-Ingredient Recipe for Used Car Success

Two-Ingredient Recipe for Used Car Success

Used car profitability expert Jasen Rice helps dealers distill an ocean of inventory stocking and pricing data down to the basics needed to increase turn and margin. Recon evangelist Dennis McGinn preaches faster time-to-line disciplines, so cars hit the sales Read More »
Problems and Solutions - Nix the fixed ops frustrations that kill recon responsiveness

Problems and Solutions – Nix the fixed ops frustrations that kill recon responsiveness

Writing this article are two former franchised dealership veterans. We’ve managed Fixed Operations, Reconditioning and Used Cars, and had controller oversight over single and group dealerships. We believe we’re qualified to address a few of the many common and unfortunate Read More »
Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

CBT News was recently on location at Mercedes Benz of Buckhead with General Manager Geoff Meeker and CEO of Rapid Recon, Dennis McGinn to discuss all things recon. Read More »
How Hennessy Jaguar Land Rover Strengthened Their Recon Process- Justin Hoisington, Sales Manager & Dennis McGinn

How Hennessy Jaguar Land Rover Strengthened Their Recon Process- Justin Hoisington, Sales Manager & Dennis McGinn

Continuing our discussion on how your dealership can improve it’s overall recon turnaround time, CBT News was on location at Hennessy Land Rover with Sales Manager Justin Hoisington and CEO of Rapid Recon, Dennis McGinn. Read More »
The Advantage of Workflow Management in Reconditioning

The Advantage of Workflow Management in Reconditioning

On any given day, my business conversations typically focus in on one of three topics: dealers who are ready to give up on recon spreadsheets and the extra managerial oversight; dealers not ready to admit they have a recon problem; Read More »
Reconditioning - A New Bastion of Hope - The Future is Now

Reconditioning – A New Bastion of Hope – The Future is Now

Having met with dealers at NADA, I’m reminded of Dale Pollak’s 2010 article, “Reconditioning – The Last Bastion of Old School Management.” While this is still generally true, there are finally straightforward solutions and verifiable success stories that have remedied Read More »
Do You Have a Time-to-Line Culture?

Do You Have a Time-to-Line Culture?

Time-to-Line (T2L) should be the single most important objective that defines your dealership’s culture. This objective should bind all recon resources together from the time vehicles are acquired to the time they hit the front-line. And, to institutionalize a true Read More »

VIDEO: CBT Interview: June 25, 2019

If your team is still using a spreadsheet, a whiteboard – or your fingers – to track and manage reconditioning, your process leaks time and money that’s wrecking retail gross and inventory turn. Rapid recon is a web-based auto reconditioning software accessible from any computer, tablet or smart-phone bringing structure, control and clarity to your reconditioning operation.

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