Recon Data Showing Improving Return to Pre-COVID Performance Levels

PALO ALTO, CA, June 6, 2020

The used car operations of America’s franchised car dealerships continue to struggle with inventory replenishment during COVID, but data from Rapid Recon suggests dealers are getting those cars sale-ready more quickly.

Even in slow supply seasons, as now, getting recently acquired inventory ready for resale quickly helps dealers convert those assets to cash faster.

“I am surprised that the data are telling us recon operations are getting back to best practices more quickly post-COVID than I would have suspected,” said Anthony Martinez, director of Customer Performance for Rapid Recon.

As COVID-19 swept the nation, the need to recondition vehicles quickly or at all for most dealerships ceased or slowed significantly, and as a result, average days in recon (ADR) numbers skyrocketed.

ADR is a measurement of a used car operation’s health and efficiency. Best practice ADR is five to seven days. From March through mid-June, dealers’ average ADR was 13.2 days. By mid-June, ADR had dropped to 10.54, a positive improvement.

Anthony Martinez - Director Of Customer Performance

“I am surprised that the data are telling us recon operations are getting back to best practices more quickly post-COVID than I would have suspected,” said Anthony Martinez, director of Customer Performance for Rapid Recon.

As COVID-19 swept the nation, the need to recondition vehicles quickly or at all for most dealerships ceased or slowed significantly, and as a result, average days in recon (ADR) numbers skyrocketed.

ADR is a measurement of a used car operation’s health and efficiency. Best practice ADR is five to seven days. From March through mid-June, dealers’ average ADR was 13.2 days. By mid-June, ADR had dropped to 10.54, a positive improvement.

ADR measures the time from when a technician or detailer first touches a car as it rolls into the recon department until its photography is completed.

For an accurate pulse on recon performance, dealers need to know their ADR.

“These improving ADR numbers tell us dealers using reconditioning workflow software were able to pick up reconditioning efficiencies from where they left off, meaning within a few days. ADR speed is increasingly important as online selling stimulates more sales with cars still in recon,” Martinez said. Before joining Rapid Recon, Martinez had managed one of the largest reconditioning centers in the southeast.

ADR data was extracted from more than 2,000 dealerships who are using Rapid Recon time-to-line workflow software.

Rapid Recon is the industry-standard workflow management solution for vehicle reconditioning unifying departments and vendors with the accountability of people, process, and property to increase inventory turns and accelerate speed to sale. With more than 13 million vehicles managed, Rapid Recon has the data and team of dealer experts to deliver benchmarking and best practices for continual vehicle reconditioning improvement by design. Our experienced performance team managers know your business because they’ve lived it.

About Rapid Recon

Reconditioning workflow automation from Rapid Recon is the industry standard in time-to-line inventory turn and speed-to-sale vehicle revenue enhancement for automotive retailers. Benchmarking data based on 13 million vehicles processed uniquely positions Rapid Recon to advise dealers on how to improve their store’s profitability. Used by more than 2,000 dealerships, Rapid Recon ensures the accountability of processes, property, and people. Hence, dealers know answers quickly, find assets anywhere, and sell vehicles promptly to grow dealership profitability. www.rapidrecon.com CALL US: +650-999-0497

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