The National Automobile Dealers Association (NADA) 2022, the auto industry’s premier education event, has selected Dennis McGinn, the CEO of Rapid Recon, to moderate a panel of experts discussing how to bring transparency into the buying process.
McGinn is the author of three books on building transparency, efficiency, and accountability into dealership reconditioning, the core drivers of reduced margin compression and improved customer engagement. His books are “Recon T2L”, “Inventory is a Waste,” and his latest “Master Auto Dealership Speed to Sale.”
NADA ’22 is March 10-13, 2022, in Las Vegas. NADA Show education is multifaceted and interactive to offer dealers a fresh perspective and real-world solutions.
McGinn and the panel will present on Saturday, March 12, at 9 a.m. This session is expected to be one of the most popular at NADA due to the industry’s respect for the panel members, which include:
McGinn and the panel will explore how new market challenges demand that dealers introduce greater transparency in dealership processes, especially customer engagement. The panel will discuss sharing information with the customer about the car’s reconditioning process to build value into the deal. This transparent approach also builds consumer trust and counters negative images of car dealers promoted by disrupters’ TV commercials.