Featured Articles

Start Accountable, Transparent Relationships with Your Vendors

Start Accountable, Transparent Relationships with Your Vendors

AutoSuccess – November 30, 2020 Start Accountable, Transparent Relationships with Your Vendors By Dennis McGinn Most dealers want a “trust-but-verify” relationship with the vendors who support their vehicle reconditioning. You can achieve this level of comfort and confidence by creating
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What Speed to Sale Means to the Customer Experience

What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators,
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Know it, Find it, Sell it - Dennis McGinn

Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,”
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How Performance Ford Drives 150% Efficiency From Internal Service Technicians

How Performance Ford Drives 150% Efficiency From Internal Service Technicians

HOW PERFORMANCE FORD DRIVES 150% EFFICIENCY FROM INTERNAL SERVICE TECHNICIANS By working with Rapid Recon, Performance Ford improves its efficiencies, communications, vendor relations, and billable hours. By Jim Leman AutoSuccess Dealer Service, June 2020 Performance Ford said today its internal
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Selling Smartly Post Covid-19

Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts
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How Car Dealer Paperwork Can Gum Up Reconditioning Process

How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA,
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With this Sales Advantage, Everyone’s a Top Performer

With this Sales Advantage, Everyone’s a Top Performer

AutoSuccess – April 1, 2020 With this Sales Advantage, Everyone’s a Top Performer By Dennis McGinn No one yet knows the lasting impact of recent events on dealership operations. What we do know is that people will still need reliable
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Recon T2L Is Driving Leads and Improving Close Rates

Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to
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More Ways to Drive Cost Out of Recon

More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars
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Speed to Sale and Selling Buyers – Recon Article

July AutoSuccess Speed to Sale and Selling Buyers By Dennis McGinn When I write here about bringing speed-to-sale benefits to your dealership, I’m speaking of considerable advancement in why customers choose to buy their used cars from you. As I have said here before, a

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Coaching Recon Staff

Coaching Recon Staff Create a More Confident, Fulfilled Vehicle Recon Staff By Brian Larremore Originally published in the September 2021 edition of Fixed Ops Magazine However you run your vehicle reconditioning operation, coaching and motivating the people responsible for this critical function of your used

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Customers Can’t See Value You Hide

AutoSuccess – August 27, 2021​ Customers Can’t See Value You Hide By Dennis McGinn I heard this said Friday, “You can’t see value in something you know nothing about.” It makes sense. Think in terms of the used cars you sell. Customers shopping at your

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The Best of Times

AutoSuccess – June 4, 2021 THE BEST OF TIMES​ By Dennis McGinn Hasn’t this been a remarkable run in retail automotive? Profits are huge. Demand is something else, and customers have been more flexible than ever. So, what’s the worry? This best of times won’t

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Load Balancing For Tech Efficiency

LOAD BALANCING FOR TECH EFFICIENCY While Also Reconditioning Inventory For Pre-Owned Vehicle Profitability By Anthony Greenhalgh Originally published in the May 2021 edition of Fixed Ops Magazine Load balancing has critical implications for inventory turn – and thus, service tech efficiency. Ignoring load balancing can leave

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