Featured Articles

Start Accountable, Transparent Relationships with Your Vendors

Start Accountable, Transparent Relationships with Your Vendors

AutoSuccess – November 30, 2020 Start Accountable, Transparent Relationships with Your Vendors By Dennis McGinn Most dealers want a “trust-but-verify” relationship with the vendors who support their vehicle reconditioning. You can achieve this level of comfort and confidence by creating
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What Speed to Sale Means to the Customer Experience

What Speed to Sale Means to the Customer Experience

AutoSuccess – September 2020 What Speed to Sale Means to the Customer Experience By Dennis McGinn A couple of years ago, we coined the term “speed to sale.” We then began talking and writing about its meaning for group operators,
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Know it, Find it, Sell it - Dennis McGinn

Know it, Find it, Sell it – Dennis McGinn

As appearing in AutoSuccess magazine, July 2020 KNOW IT, FIND IT – AND SELL IT By Dennis McGinn While shopping recently for a new car, one of our teammates asked the young sales associate how much training he’d received. “None,”
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How Performance Ford Drives 150% Efficiency From Internal Service Technicians

How Performance Ford Drives 150% Efficiency From Internal Service Technicians

HOW PERFORMANCE FORD DRIVES 150% EFFICIENCY FROM INTERNAL SERVICE TECHNICIANS By working with Rapid Recon, Performance Ford improves its efficiencies, communications, vendor relations, and billable hours. By Jim Leman AutoSuccess Dealer Service, June 2020 Performance Ford said today its internal
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Selling Smartly Post Covid-19

Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts
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How Car Dealer Paperwork Can Gum Up Reconditioning Process

How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA,
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With this Sales Advantage, Everyone’s a Top Performer

With this Sales Advantage, Everyone’s a Top Performer

AutoSuccess – April 1, 2020 With this Sales Advantage, Everyone’s a Top Performer By Dennis McGinn No one yet knows the lasting impact of recent events on dealership operations. What we do know is that people will still need reliable
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Recon T2L Is Driving Leads and Improving Close Rates

Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to
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More Ways to Drive Cost Out of Recon

More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars
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The Power of Transparency Separates The Winners – Rapid Recon

AutoSuccess Magazine – February 2, 2022​ THE POWER OF TRANSPARENCY SEPARATES THE WINNERS By Dennis McGinn A recent report from Deloitte comments, Trust is the new measure of success.    What builds trust is transparency. With relationships, transparency means earned reliability. You go where you

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Deal Wisely with the New Margin Compression

Deal Wisely with the New Margin Compression By Dennis McGinn Originally published in the February 2022 edition of AutoSuccess Our old nemesis, margin compression, is revisiting this spring. It’s possible not to notice if you’re continuing to operate under bull-margin mentality.   For such dealers,

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Recon Edge Recon Article – Rapid Recon

PALO ALTO, CA – JANUARY 05, 2022 RECON EDGE, A UNIQUE SERVICE TO PUSH RECON PERFORMANCE BEYOND LIMITS PALO ALTO, CA – JANUARY 05, 2022​ – A personal fitness trainer is the solution for the gym. RECON EDGE from Rapid Recon is the answer for

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New Executive Summary Recon Article – Rapid Recon

Palo Alto, CA, December 02, 2021 New Executive Summary of Critical High-Level Operating Data from Rapid Recon™ Now Auto-Delivered to Dealership Executives, Company Also Upgrades Its New Online Vehicle Description Tool Rapid Recon announced two new features to give users of its industry-leading reconditioning communications

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Why the Writing on the Wall Recon Article – Rapid Recon

AutoSuccess – December 2021 Why the Writing on the Wall is Good for You By Dennis McGinn As dealer groups grow in store count and acquire a diverse range of operational processes, cultures, and technologies, store individuality must yield to group-wide standardization and consistency. Just

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Sales-Ready Speed

SALE-READY SPEED Recon Workflow is a Major Indicator By Dustin Jones Originally published in the November 2021 edition of Fixed Ops Magazine If you manage a reconditioning operation, how you structure the flow of cars through that process makes a significant difference in recon’s contribution

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A Temporary Level of Success

A Temporary Level of Success by Dennis McGinn Originally published in the November 2021 edition of AutoSuccess Dangerous risk is in human nature. Our present once-in-a-career gold mine should encourage the adoption of ways to reduce stress and increase accountability for the times ahead. Instead,

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