Featured Articles

Selling Smartly Post Covid-19

Selling Smartly Post Covid-19

As appearing in AutoSuccess magazine, June 2020 Selling Smartly Post Covid-19 By Dennis McGinn Most, if not all, dealers reduced headcount in response to COVID-19-driven business weakness. One Ford store reduced its headcount from 140 to 60. Such staff cuts Read More »
How Car Dealer Paperwork Can Gum Up Reconditioning Process

How Car Dealer Paperwork Can Gum Up Reconditioning Process

As appearing in WardsAuto, June 15, 2020 Car Dealer Paperwork Can Gum Up Reconditioning Process Risks increase when vehicles are spot-delivered and then finance is slow in submitting loan paperwork, or there’s ex-spouse-signature trouble. By Jim Leman PALO ALTO, CA, Read More »
With this Sales Advantage, Everyone’s a Top Performer

With this Sales Advantage, Everyone’s a Top Performer

AutoSuccess – April 1, 2020 With this Sales Advantage, Everyone’s a Top Performer By Dennis McGinn No one yet knows the lasting impact of recent events on dealership operations. What we do know is that people will still need reliable Read More »
Recon T2L Is Driving Leads and Improving Close Rates

Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to Read More »
More Ways to Drive Cost Out of Recon

More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars Read More »
Two-Ingredient Recipe for Used Car Success

Two-Ingredient Recipe for Used Car Success

Used car profitability expert Jasen Rice helps dealers distill an ocean of inventory stocking and pricing data down to the basics needed to increase turn and margin. Recon evangelist Dennis McGinn preaches faster time-to-line disciplines, so cars hit the sales Read More »
Problems and Solutions - Nix the fixed ops frustrations that kill recon responsiveness

Problems and Solutions – Nix the fixed ops frustrations that kill recon responsiveness

Writing this article are two former franchised dealership veterans. We’ve managed Fixed Operations, Reconditioning and Used Cars, and had controller oversight over single and group dealerships. We believe we’re qualified to address a few of the many common and unfortunate Read More »
Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

CBT News was recently on location at Mercedes Benz of Buckhead with General Manager Geoff Meeker and CEO of Rapid Recon, Dennis McGinn to discuss all things recon. Read More »
How Hennessy Jaguar Land Rover Strengthened Their Recon Process- Justin Hoisington, Sales Manager & Dennis McGinn

How Hennessy Jaguar Land Rover Strengthened Their Recon Process- Justin Hoisington, Sales Manager & Dennis McGinn

Continuing our discussion on how your dealership can improve it’s overall recon turnaround time, CBT News was on location at Hennessy Land Rover with Sales Manager Justin Hoisington and CEO of Rapid Recon, Dennis McGinn. Read More »

Let’s Bring Back the Wish Book

Let’s Bring Back the Wish Book By Josh DeYoung AutoSuccess, February 1, 2025 Design. Beauty. Desire. Car makers spend billions of dollars yearly on vehicle design and new model advertising. Beauty product sales worldwide will reach $108.41 billion this year. In both cases, the goal

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Rapid Recon Connects with Industry Leaders at NADA New Orleans

Rapid Recon Connects with Industry Leaders at NADA New Orleans By Anthony Greenhalgh Jan. 24th, 2025 The NADA Show in New Orleans provided an incredible platform for Rapid Recon to connect with industry professionals and showcase how collaboration drives dealership efficiency and success. Engaging with

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No More Scan-and-Pray Trade-in Losses

No More Scan-and-Pray Trade-in Losses By Dennis McGinn AutoSuccess, February, 2025 Following their visits to NADA last month, we have a more thankful nation of car dealers. For many reasons, optimism is strong for a healthy 2025. S&P Global Mobility projects 16.2 million new-vehicle sales

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Five Opportunities to Improve Sales Efficiency and Cash Flow Now

Five Opportunities to Improve Sales Efficiency and Cash Flow Now By Dennis McGinn AutoSuccess, January 2025 When I write about efficiency, I don’t mean cost-cutting or belt-tightening. I mean growing sales margins, making more confident trade appraisals, and working the used car operation to increase

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From Trust To Transactions

From Trust to Transactions: How Transparency Makes Your Vehicle Shine By Dennis McGinn AutoSuccess, December 2024   The used car market is more competitive than ever, and dealerships must stand out. Buyers now compare vehicles across platforms, scrutinizing every detail. Transparency has become essential to

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Creating Predictable Profit in a Volatile Automotive Market

Creating Predictable Profit in a Volatile Automotive Market By Dennis McGinn, Founder & CEO of Rapid Recon AutoSuccess, October 2024 In 2024, dealerships face a challenging landscape, with revenue and new car sales on the decline. As profit margins tighten, managing profitability has become more crucial

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The First and Most Crucial Step to Profitable Used Cars

The First and Most Crucial Step to Profitable Used Cars By Dennis McGinn, Founder and CEO of Rapid Recon AutoSuccess, September 2024 In today’s evolving automotive industry, efficient reconditioning is more essential than ever for maximizing profitability. Rising interest rates and shifting inventory dynamics make it

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