Featured Articles

Recon T2L Is Driving Leads and Improving Close Rates

Recon T2L Is Driving Leads and Improving Close Rates

As Appearing in AutoSuccess magazine, February 2020 Recon T2L Is Driving Leads and Improving Close Rates By Dennis McGinn, CEO, Rapid Recon How much money does your dealership shell out to purchase leads and otherwise drive sales traffic? According to Read More »
More Ways to Drive Cost Out of Recon

More Ways to Drive Cost Out of Recon

The most direct path to better used-car gross margin is through well-ordered reconditioning. Ordered reconditioning means management practices five disciplines for driving time, delay, friction and waste from this engine of used-car profitability. Practicing these disciplines consistently helps get cars Read More »
Two-Ingredient Recipe for Used Car Success

Two-Ingredient Recipe for Used Car Success

Used car profitability expert Jasen Rice helps dealers distill an ocean of inventory stocking and pricing data down to the basics needed to increase turn and margin. Recon evangelist Dennis McGinn preaches faster time-to-line disciplines, so cars hit the sales Read More »
Problems and Solutions - Nix the fixed ops frustrations that kill recon responsiveness

Problems and Solutions – Nix the fixed ops frustrations that kill recon responsiveness

Writing this article are two former franchised dealership veterans. We’ve managed Fixed Operations, Reconditioning and Used Cars, and had controller oversight over single and group dealerships. We believe we’re qualified to address a few of the many common and unfortunate Read More »
Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

CBT News was recently on location at Mercedes Benz of Buckhead with General Manager Geoff Meeker and CEO of Rapid Recon, Dennis McGinn to discuss all things recon. Read More »
How Hennessy Jaguar Land Rover Strengthened Their Recon Process- Justin Hoisington, Sales Manager & Dennis McGinn

How Hennessy Jaguar Land Rover Strengthened Their Recon Process- Justin Hoisington, Sales Manager & Dennis McGinn

Continuing our discussion on how your dealership can improve it’s overall recon turnaround time, CBT News was on location at Hennessy Land Rover with Sales Manager Justin Hoisington and CEO of Rapid Recon, Dennis McGinn. Read More »
The Advantage of Workflow Management in Reconditioning

The Advantage of Workflow Management in Reconditioning

On any given day, my business conversations typically focus in on one of three topics: dealers who are ready to give up on recon spreadsheets and the extra managerial oversight; dealers not ready to admit they have a recon problem; Read More »
Reconditioning - A New Bastion of Hope - The Future is Now

Reconditioning – A New Bastion of Hope – The Future is Now

Having met with dealers at NADA, I’m reminded of Dale Pollak’s 2010 article, “Reconditioning – The Last Bastion of Old School Management.” While this is still generally true, there are finally straightforward solutions and verifiable success stories that have remedied Read More »
Do You Have a Time-to-Line Culture?

Do You Have a Time-to-Line Culture?

Time-to-Line (T2L) should be the single most important objective that defines your dealership’s culture. This objective should bind all recon resources together from the time vehicles are acquired to the time they hit the front-line. And, to institutionalize a true Read More »

Five Opportunities to Improve Sales Efficiency and Cash Flow Now

Five Opportunities to Improve Sales Efficiency and Cash Flow Now By Dennis McGinn AutoSuccess, January 2025 When I write about efficiency, I don’t mean cost-cutting or belt-tightening. I mean growing sales margins, making more confident trade appraisals, and working the used car operation to increase

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From Trust To Transactions

From Trust to Transactions: How Transparency Makes Your Vehicle Shine By Dennis McGinn AutoSuccess, December 2024   The used car market is more competitive than ever, and dealerships must stand out. Buyers now compare vehicles across platforms, scrutinizing every detail. Transparency has become essential to

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Creating Predictable Profit in a Volatile Automotive Market

Creating Predictable Profit in a Volatile Automotive Market By Dennis McGinn, Founder & CEO of Rapid Recon AutoSuccess, October 2024 In 2024, dealerships face a challenging landscape, with revenue and new car sales on the decline. As profit margins tighten, managing profitability has become more crucial

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The First and Most Crucial Step to Profitable Used Cars

The First and Most Crucial Step to Profitable Used Cars By Dennis McGinn, Founder and CEO of Rapid Recon AutoSuccess, September 2024 In today’s evolving automotive industry, efficient reconditioning is more essential than ever for maximizing profitability. Rising interest rates and shifting inventory dynamics make it

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VIDEO: Where’s The Car?

Rapid Recon uses our mobile app to scan your vehicles, this brings up all the vehicle information and also records the location of a vehicle. As a user you have the option to track using the Rapid Recon user interface or use Live Locate to track the vehicle and keys LIVE as they move.

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