Who is really responsible for time to market?

Quick Quiz: Who is really responsible for time to market?

  1. Used car manager
  2. F&I Manager
  3. Fixed Operations manager
  4. All of the above

If 1,2 and 3 are not being measured as a start-to-finish workflow process, Time to Market performance cannot realistically be measured and managed. This fact makes the GM, by default, the owner of Time to Market. The problem is that he or she does not typically have the time to collect and verify the data needed to elvaluate each and every car from acquisition to front line ready.

Suppose, however, you could eliminate the time betwqeen teir used car manager and fixed ops manager, and replace the time with a realistic Time to Market goal that is both measurable and manageable?

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