Dialing-in used car turns

The automated software tools associated with Dial A and Dial C are data rich and have been responsible for a majority of dealers who forgo their own “gut feel” on which cars to acquire by converting to a sophisticated inventorymanagement solution from either vAuto, AAX or FirstLook.

With the addition of a workflow system, your recon team will now have a level playing field.

Unfortunately, there remains a systemic problem in many dealerships at Dial-B. If you are connecting A to C and still use a manual spreadsheet at Dial B, you are seriously handicapping your overall business and leaving somewhere around two full inventory turns buried in your recon process. This is a huge loss to your bottom line.

With the addition of a workflow system, your recon team will now have a level playing field, alongside acquisition and sales, in order to make the most accurate business decisions. With all three dashboards equally aligned, your time to market will have a seamless connection. Recon is too fast paced and too key to depend on such a static tool like a manual spreadsheet.

As competition accelerates, it is critical to address the control of time to market and the average cost of recon. Typical target recon costs for each category are:

  • Certified $1,300
  • Non Certified $600
  • Bargain “as is” or under $200

Finally, measuring and managing recon with a real-time workflow system is one of the easiest and least expensive ways to sell more cars. If you are skeptical about this statement, feel free to contact me to see live demos. Bottom line: It’s all about your bottom line. You can see for yourself.

Dennis McGinn is the founder and CEO of Rapid Recon. He can be contacted at 866.268.3582, or by email >>